Human Wellness Trends for Pets

As Millennial cat and dog owners entered the world of the pet industry, alternative and tech-oriented trends have been altering the way we care for our pets. From raw diets to dog massages, it seems nothing is too strange or too “human” for our animal companions. Recent findings have shown that humanizing and pampering pets is just starting to take form, as pet parents increasingly treat their four-legged friends as they would their own children or even themselves. Check out some of the prevalent wellness trends that found their way in the pet care industry.

Pet diet trends and alternative food options

Fruit, grains, alternative proteins, and vegan diets are slowly replacing the more conventional, over-the-counter food choices for pets. Owners are opting for raw diets, home-made meals and snacks, similar to what they would eat themselves.

What’s more, human-grade ingredients, fully meat-based or strictly premium pet food cost much more than commercial kibble or canned food, slowly enlarging the average budget for pet monthly food bills. Some owners even believe their pet is eating better and more quality food then they are themselves.

You can even customize your dog’s meals by choosing high-quality, organic ingredients that are specifically made to adhere to your pet’s needs, size, breed, age, amount of physical activity, etc.

Pet delivery services

Pet supplies and furniture are available for delivery as any other products, but what about dog food delivery or cat food delivery services like NomNomNow? They are gaining more and more popularity since homemade and raw pet diets have been in trend, especially by owners who are not always able to make time for food preparation and elaborate feeding schedules. Subscription services deliver an array of different orders,, including fresh meals made with whole-food ingredients customized according to your preferences and needs. You can make a one-time order, or create a weekly or even a monthly meal plan and have fresh pet food without any hassle.

Photo by R+R Medicinals on Unsplash

On-call glam services

Regular bathing and brushing are a prerequisite for a healthy and clean coat, but dog ‘dos, fur-dying, and glamming up has brought pet grooming to a whole new level. This is why grooming services are becoming mobile and offering in-home de-shedding, nail trimming, baths, coat treatments, and even massages. Your pet can have a full glam squad for all the beauty needs you find necessary, or just fun.

Herbal supplements and alternative medical treatments

DIY home-made remedies for stomach aches or calming are gaining more popularity and not just for humans! Dog parents, for example, are more willing to try natural remedies like chamomile, thistle, rosemary, calendula, and similar, then tinctures and supplements to help address mild or stress-related problems in their pets.

Healing arts like acupressure, acupuncture, aromatherapy, and massage have also shown to be effective in helping handicapped pets, relieving muscle pain in dogs, improving blood circulation, or treating injuries. Alternative treatments like reiki massage, crystal healing, bioenergy healing are also becoming more mainstream, making it easier to find practitioners specialized just for treating pets.

Smart gadgets and pet tech

Technological improvements are not just aimed at human comfort and convenience! You can provide your pooch or kitten with a luxurious sleeping experience with smart beds that have a built-in scale, temperature regulation, and high-quality padding. Or bring dog training and play to a new level with interactive smart toys and accessories. There are even dog fitness trackers and collars that monitor your pup’s sleeping habits, activity, and calorie burning. Smart collars feature built-in GPS trackers to help you find your dog quicker if lost.

Sustainability and pets

Sustainability and alternative solutions are all the rage right now. Pet owning is not falling behind, as more and more brands offer eco-friendly, recycled pet dishes, collars, and pet supplies. Food companies are turning to organic and non-GMO ingredients, while stainless steel and plant-based materials are replacing plastic.

Feature Photo by Roberto Nickson on Unsplash

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